Time Announces the Launch of LIFE VR

LIFE VR, the dedicated virtual reality platform of Time Inc., launched three VR experiences on Tuesday.  The immersive experiences include titles “Defying the Nazis,” “Fast Ride,” and “LUMEN.”  As more titles are developed and released, they will be under the Life VR app.

LIFE VR is a free app for iOS and Android and its programming is distributed across all VR channels, including Cardboard, HTC Vive, Oculus Rift and Samsung Gear.  They also announced plans to publish 360-degree video on the web.  These three titles are a precursor to a bigger 360-degree video platform which will be launched later this year.


We are proud of the innovation and collaboration across Time Inc. that helped bring LIFE VR to fruition. Today, we are launching with very powerful and distinct experiences, setting the tone for what our viewers can expect on an ongoing basis from LIFE VR. We have an aggressive editorial road map and live experiences planned for LIFE VR, which will represent the best traditions of this iconic brand.

Mia Tramz

Managing Editor for LIFE VR, Time Inc.

Current LIFE VR Titles

Defying the Nazis - Virtual Reality

Defying the Nazis

The VR companion to the Ken Burns documentary “Defying the Nazis: The Sharps’ War.”  This powerful and emotional experience allows viewers to see and hear what it was like to leave Nazi France and travel on a boat from Portugal with Martha Sharp as she rescued children seeking asylum in America.

Lumen - LIFE VR

Fast Ride

“Fast Ride” puts viewers in the cockpit of the Mazda 787, one of the most coveted race cars ever made, to run a lap at Mazda Raceway Laguna Seca. The 787 has an R26B rotary engine so loud and remarkable it must be heard—and experienced—to be believed.  The result is flat-out fantastic at 9,000 RPMs.

Fast Ride - virtual reality


Relax and calm yourself in minutes while exploring the wonders of a bioluminescent forest with LUMEN, a self-guided, nonlinear meditation rooted at the intersection of virtual reality and wellness.  The experience is just the tip of the interactive iceberg when it comes to the power of harnessing VR to better your life.

LIFE VR is another example of Time Inc.’s multifaceted video strategy to deliver its world-class video storytelling to consumers across all channels, platforms and devices.  Download the app today to check these out.

Author: Becky DeForest

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